For hotels

Your guests are better advertising than you can buy

A guest films a short video of their stay and posts it on their own account. Once we have checked the post, they get money off their next stay booked direct with you, shown in euros (10% of the stay). You get the video, the reach and a returning guest from the same thirty seconds.

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The Olinto campaign in the ROOMONKEY app: €400 reward, 10% off a 4-night stay.

32%

of travellers have booked a hotel they first saw on TikTok

Not in an ad. In a stranger's video of their stay.

2026 travel and hospitality benchmark data.

Why it works

People skip the ads hotels pay for

93 / 100

actively skip advertising. Most don't wait for the five seconds.

The 7 who stay are the ones a friend's video reaches.

Clutch consumer survey, 2025. Each dot is one person in a hundred.

SkipsWatches

And AI video?

AI made brand video cheap, and less trusted

can spot an AI-generated video

83%

trust the brand less when they see one

36%

trust video with real people more

78%

Animoto, State of Video 2026.

A marketing budget, two ways

Where €10,000 of marketing goes

Example budget. Not ROOMONKEY's price: pilots are free for 60 days.

Option one

One big influencer

A travel influencer filming herself on a hotel terrace (illustration).

@big.travel.account · Sponsored

One post, to strangers, gone from the feed in a day.

Paid upfront, whatever happens

Option two

10% guest coupons

10%10%10%10%10%10%10%10%10%10%10%10%10%10%10%10%10%10%10%10%10%10%10%10%

416 guest videos

Each coupon is only spent when that guest books you again, direct.

The booking channel

A direct booking and advertising, in one

OTA booking

Room, 2 nights€240

Commissionup to €48

And the guest belongs to the OTA.

ROOMONKEY guest

Room, 2 nights€240

10% coupon€24

Guest videofree

And the guest comes back to you.

Guests who come back for another stay

Direct

5.1%

OTA

1.3%

A direct guest is 3.9 times more likely to return, and worth about 3 times as much over their lifetime (€3,000 against €985 at ten or more stays).

Bookboost, 2.2 million guests across European hotel groups, 2024 to 2026. The OTA lifetime figure rests on 121 guests.

How it works

How a stay becomes a story

STEP 01
The tap
Poster in the room, card at reception. A guest taps a phone and reads what is asked before signing up to anything.
STEP 02
The video
The guest films up to 30 seconds following your campaign guidelines (what to show, your tag, #ad), in their own words. A positive review is never required.
STEP 03
The check
A person checks the video against your guidelines. Once approved, the guest taps Post and sends back the public link.
STEP 04
The reward
Once the post is verified: money off their next direct stay, shown in euros on your campaign (10% of the stay, for example €400 on 4 nights at Olinto). Any dates, 12 months. Keep it, or give it to a friend.

Videos go to Instagram, TikTok and Facebook only. Never to review sites, which ban rewarded reviews.

Step 1: the Olinto campaign page opens after the tap.

REC 0:24

Campaign guidelines

Film the pool or the view
Tag @olinto
Add #ad · reward from hotel

Approved by a real person

Post

Post verified

A real person checked it.

@a.guest · Olinto

#ad · Reward from hotel

Your code

ATLAS10-••••

€400 off your next direct stay (10% of 4 nights), any dates, 12 months.

The Olinto campaign in the ROOMONKEY app. The post is an illustration.

Two minutes

The whole idea, in one film

Hook
Skip
AI
Budget
OTA
How
Loop

Live now

Olinto, Atlas Mountain Retreat

The first hotel on ROOMONKEY, in the Atlas mountains an hour from Marrakech. Guests film their stay, tag @olintomorocco and earn €400 off their next stay booked direct on olinto.net (10% of a 4-night stay).

The garden at Olinto with the Atlas mountains behind

Photos: Olinto, shown with the hotel's permission.

In the room

Up to €1,000 off, one tap from the bed

Each piece tells the guest what they earn: 10% of their stay back as money off their next stay booked direct. A phone tap or a scan opens the campaign, with nothing to install and nothing for your staff to run.

Shown at Olinto, in its own colours. Hover or tap a piece to see where it goes and why.

No PMS or booking engine integration
No app for your staff
No hardware or wifi
No change to your rates or OTA listings

Your team's time

Where the work actually lands

The same four steps, split by who does them. Your lane is the one to look at: you approve the brief once and never touch the queue.

TapVideoCheckRewardGuestTaps the posterFilms the videoPosts it, sends the linkGets the codeROOMONKEYChecks the videoVerifies the postIssues the codeYour hotelApproves the brief, once

Yours to keep

Every approved video, in your library

Filter by room, pool, food or view, and reshare any approved clip for 12 months.

Codes come from your channel manager: one per guest, single use. A code stops if the post comes down.

SUMMER10 · one code for everyone

RoomPoolFoodView

Mock-up of the library, using Olinto's own photos.

New for pilot hotels · preview

Your guests' videos, as ready-made Meta ads

For pilot hotels, our team turns the approved videos into one pack for your own Meta Ads Manager. You import it yourself: one campaign, one ad per video, every ad paused until you switch it on. Your account, your budget, your call.

Guest sound is kept. If a song is protected, Meta may mute that ad or not show it; the read-me shows how to swap in a track from Meta's own library.

4 of up to 10 videos picked · tap to change

Illustration with Olinto's own photos and made-up guest handles. Only videos whose guests said yes to paid ads go in a pack, and every ad credits the guest.

Who sees the ad

Show the ad where your next guests live

Meta lets you pick places, not just people. Start from where your past guests come from, one city with a direct flight, or the area around the hotel. Tap a choice and see the same guest video change.

Everyone within 40 km of Paris, a short flight away.

Imagine the guest in the ad is your neighbour

On free YouTube you skip hotel ads after 5 seconds. You don't skip the one filmed by someone from your street. (YouTube ads run through Google Ads, not the Meta pack; same videos, same consent.)

The viewer lives in

Léa, the guest who filmed the video, on her street in Paris.

Olinto · Atlas

One video, three returns. And then it starts again

One guest video is footage you can use, reach you cannot buy, and a push toward the channel that brings guests back. The returning guest films the next one.

A stayA videoReachA direct rebooking

Our story

It started with a thank‑you email

We are a small team that has spent years in hotel marketing and sales. Whenever a guest posted a video of their stay and people started commenting and asking where it was, one of us, Yahya, found them and wrote to say thank you, with a perk or a discount on their next visit.

It worked every time. But guests only heard about it after they had posted. So we asked ourselves: what if every guest knew from day one?

Guests
Get paid back for their loyalty and their effort.
Hotels
Get a library of real videos and reach guests just like their best ones.

That's ROOMONKEY.

The ROOMONKEY team, with Yahya Hilali · YAY Hotel Growth, Paris

Yahya, one of the ROOMONKEY team, rising out of the yellow dot like a genie from a bottle.

New email

From: The hotel team
To: A guest who posted
Subject: Thank you for your video!

Hi, we loved your video. Here's €400 off your next stay with us, booked direct (10% of a 4-night stay).

See you soon,
The team

Questions

What operators ask first

What if a guest posts something unflattering?

We never ask for a positive review, and we cannot remove a post from someone else's account. What we can do is see it first, tell you, and give you the chance to fix the problem while the guest is still in the building.

Who owns the video, and can we use it?

The guest owns what they film. Permission for you to reshare it is asked up front, in plain language. Where a guest agrees, you can repost the clip and use it in your own ads.

How much work is it for the front desk?

None day to day. You approve the campaign brief once. Checking videos, verifying posts and issuing codes is our job.

Does it touch review sites?

Never. TripAdvisor, Booking.com and Google ban rewarded reviews, so videos only go to social accounts.

Can we keep to our brand rules?

Yes. Your brief carries them, and a video that breaks them is not approved.

How many guests will take part?

Nobody knows yet for hotels, and anyone who gives you a number is guessing. It is the main thing a first campaign measures, and you set a cap on how many codes go out.

Start a free 60-day pilot

Twenty minutes on a video call. We show you the guest flow on a phone, look at how it would fit your property, and answer your questions. Pricing is agreed on the call; nothing is charged during the pilot.

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